Mathew is Principal of Marketing Insights for Salesforce.com, and regarded as one of the top minds on the future of Marketing. A consummate researcher and thinker, Mathew’s work is often cited leading publications such as Mashable, VentureBeat, PCWorld, CMO.com, Information Week, Forbes, and Huffington Post, and numerous others. Mathew also is a frequent speaker at conferences around the world including Content Marketing World, Dreamforce, Argyle CMO Summit, Connections, IMW, DX3, and routinely works with the worlds largest and most well respected brands including: UPS, HomeDepot, NASCAR, Verizon, and Dell.

A consummate writer, he authors a columns for multiple publications, such as Moz, Mashable, DemandGen Report and his work is often quoted in books including “The Digital Marketer”, “The ReTargeting Playbook”, and wrote the forward to “The Complete Guide to B2B Marketing”. Mathew also is the author of Marketing Automation for Dummies, with his next book “Infinite Marketer” due in Q2 of 2016.

Areas of Expertise

• Marketing Automation
• Buyers Journey
• Lead Nurturing
• Demand Generation
• Content Conversion
• B2B Marketing
• Future Marketing Trends

Trends

• Marketing transformation from offline to online
• Best Practices for B2B engagement with prospects
• Increase lead volume and revenue goals
• Lead Nurturing
• Adoption of Marketing Automation by vertical
• The future of Content Marketing
• Social marketing and it’s role in B2B

#BankSocial Media Vendor Introductions. The exhibit hall is full of new vendors and service providers who offer services related to thee banking and bankcard industry. Innovators include financial tech companies that offer a variety of services such as Loan Processing Services, Consumer Credit Restoration, High Risk Merchant CC Services, Timeshare Industry Financing, POS Service Installers and more. The exhibit hall will be open every day for the event between 10am and 4pm. Lunch will be served in the exhibit hall.