Do any of you have childhood memories of learning to play the piano? I’m sure many of you do. Regardless, imagine being a small child and sitting down at the piano to learn your latest musical piece. At times you may
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Social media. Those two words can strike fear into the heart of many a marketer, but it doesn’t have to be that way. The key is breaking this overwhelming topic into digestible steps. Here are 10 easy-to-chew-on tips that can
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Banks and credit unions are comfortable. And why shouldn’t they be? They’ve been in existence for hundreds of years. They’re a staple in every town across the United States. Yet, maybe these financial institutions are too comfortable. Why? Branch traffic
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One of my first professional mentors loved the saying, “Plan your work, work your plan.” As a young marketer, it was a response to everything I wanted to do. I hated it at the time but grew to love it
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We’ve all heard myths before. If you eat pop rocks with soda, your stomach will explode. If you make a silly face and the wind changes direction, it will get stuck like that. Or if you tell a lie, your
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It’s fun to sit and watch your followers on Twitter grow or your Likes on Facebook increase. These aren’t necessarily the only numbers you want to watch to ensure your bank has digital marketing success. What numbers should we be
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Facebook reported ad revenue earnings of $6.24 billion in the second quarter of 2016, up 63% year over year. Not bad for the social media network that just proclaimed it has no ambition to become a media company. If it
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Put your pens and pencils down. Better yet, take your hand off the mouse (at least until you have to scroll down.) And, ask yourself… If I had to give myself an evaluation today, right now, how many traits of
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Have you ever created an image, posted it to your social media, and then watched absolutely nothing happen? You hit refresh on your browser window over and over again, hoping something will change. To your dismay, it remains untouched. So what are
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Having an effective marketing strategy is extremely important. Many bank executives stick to traditional marketing because that’s what they understand. But is there a way to improve upon traditional marketing? Yes, and the answer is social media. When explaining how
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