Banks get a great deal of advice about digital technologies from consultants and “experts” of all sorts, but it can be hard for financial services executives to piece all of the advice together and use it to find a way
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Banking is certainly going through massive amounts of disruptions and changes, that of which is reforming how banking and relationships are performed. The two major ones are Social Media and Technology. These two massive buckets of disruption are not just
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Marketers are familiar with the concept of sharing the right message to the right person at the right time. It’s been a philosophy in the advertising world for many years. Media planners and buyers would look through the various advertising
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Creating and distributing valuable content to engage and convert target audiences, content marketing can take a lot of time and effort, and many financial marketers are struggling to understand its value. After all, it’s a longer term strategy, not a
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I’m A Millennial, Right? I’m part of one of the world’s most discussed age groups. When I read articles about what my generation is like, I don’t always recognize myself. I must admit, I do fit a lot of the
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This is a reprint from CBINsight, read the original article HERE. Although live streaming content is not a new trend in the digital media realm, as of late it’s certainly receiving a major push from the big players in social
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A couple nights ago, to her extreme excitement, my daughter rediscovered a bag of pirate goodies she had received on her last birthday. She played with these same exact trinkets over a year ago, but after her brief period of enthusiasm
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Values-based banking has surged in recent years, and it’s no coincidence that the growth in social, ethical, green, and alternative banking has mirrored the growth in social media. Values-based banks, like First GREEN Bank, focus on the needs of people,
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As consumers, we often make judgments about the quality of a product based almost exclusively on price. We expect that a Rolex keeps time longer than a Fossil, that a Mercedes is built with higher quality parts than a Kia,
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Social media, it’s a broad term used to describe communication, with groups or crowds on electronic platforms. So who wouldn’t want to communicate? Turns out, many. Why? Is it fear of the unknown? Is it a concern about compliance issues? 
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